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Course curriculum

  1. 1

    • Course Introduction

    • Making a Commitment

    • Rules of the game

    • Why Startups Fail

    • What Business Structure Should You Use?

    • Plan Your Week

    • Initial Testing & Measuring

    • The Road to Enlightenment

    • Create your pitch deck

    • BONUS - Self Diagnostic Questionnaire

    • Module Feedback
  2. 2

    • Introduction

    • Vision, Mission & Purpose

    • Vision, Mission & Purpose - a personal perspective

    • Goal Setting

    • BONUS - Question framework for goal determination

    • Module Feedback
  3. 3

    • Introduction

    • Link to Strategyzer video

    • Business Model Canvas blank

    • Value Proposition Canvas blank

    • 1. The Customer Segment

    • 2. The Value Proposition Segment

    • 3. The Value Proposition Canvas

    • 4. Channels

    • 5. Customer Relationships

    • 6. Revenue Streams

    • 7. Key Resources

    • 8. Key Activities

    • 9. Key Partnerships

    • 10. Cost Structure

    • 11. Summary

    • Module Feedback
  4. 4

    • Introduction To The Mindset Module

    • Business Is a Journey

    • People In Your Life

    • Self Coaching Exercise

    • A bad plan well executed...

    • It happens to everybody...

    • OAR BED

    • Problem Solving With The Obstacle Analysis Grid

    • Focus On The Process

    • Set Your RAS

    • The S.T.E.P Process

    • Lessons From Stoic Philosophy

    • Things WILL Go Wrong

    • Module Feedback
  5. 5

    • Introduction To Finance 1

    • Cashflow Forecast Overview

    • Cashflow Forecast Example

    • Your Task, Should You Accept It...

    • Why Use An Accounting Package?

    • Profit and Loss Overview

    • Profit and Loss Example

    • Balance Sheet

    • Summary to Finance 1

    • Profit & Loss Sheet - blank example

    • Blank Cashflow Forecast Sheet

    • Financial Terms Glossary

    • Module Feedback
  6. 6

    • Introduction To Finance 2

    • Introduction To Pricing

    • Basic Pricing Model For Service Providers

    • Basic Pricing Model Blank Spreadsheet

    • Break Even Point

    • Discounting Your Prices

    • Discounting Your Prices Spreadsheet

    • The Cash Gap

    • Invoice Financing

    • Module Feedback
  7. 7

    • Half Time!

    • Introduction To Systems & Processes

    • Creating Your Operations Manual

    • The Process Process

    • Creating Your Organisational Structure

    • Module Feedback
  8. 8

    • Introduction to Testing and Measuring

    • Strategic Drift - And The Dangers

    • Creating Your Dashboard

    • Making The Most Of Your Dashboard

    • Short and Sweet - But Important Nonetheless!

    • Basic Dashboard Example

    • Module Feedback
  9. 9

    • Definition of Marketing

    • The Buyer Decision Process

    • 10 Marketing Tips

    • Which marketing Channels Should You Use?

    • The Marketing Funnel

    • Marketing Module Summary

    • Creating Your Ideal Client Avatar

    • Marketing Channels Idea Sheet

    • Module Feedback

    • The Psychology of Influence in Marketing
  10. 10

    • Introduction To Marketing Module 2

    • To Help With Your Marketing Campaign...

    • Marketing Campaign Plan

    • Marketing graphic

    • Simple Six Step Marketing Plan

    • Module Feedback
  11. 11

    • Introduction to Sales

    • What Makes The Ideal Sales Person?

    • Prospecting For New Clients

    • Introduction to Neuro Linguistic Programming

    • Introduction to DISC

    • Communicating With A High D

    • Communicating With A High I

    • Communicating With A High S

    • Communicating With A High C

    • Understanding Someone's Representational Clues

    • Summary - Sales Module 1

    • Module Feedback
  12. 12

    • Introduction to Sales Module 2 - The Sales Meeting

    • Trust

    • Need

    • Help

    • Hurry

    • Module Feedback
  13. 13

    • This is not the end...!

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Still not sure this is for you?

I understand that £450 might seem like a big chunk of cash for a startup business. This is an investment in you and your business, not a cost but if you're still uncertain, then click on the button below to arrange a call with me and we can decide whetehr this is the right course for you.

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